Alex Noble Creations | Email | Website

Where and what did you study and what year did you graduate?
I studied graphic not product design so find I am always learning.

Where did you head after graduating?
I worked in film and TV, sets and props before moving into freelance camera work on everything including Channel V, Better Homes and Gardens, soap operas, the Olympics, feature films, home shopping and kid’s shows. These creative and technical paths converged to create a good foundation for a design career.

When did you launch your own business?
I launched my own business in 2002.

What motivated you to start your own business?
I had a desire to design full time since it was what I used to do for fun on my days off.

How would you describe your business to someone who didn’t know you?
I work from self-initiated briefs to design, manufacture and distribute modular products including lights, chairs, dividing screens and accessories. Working with mainly flat sheet, eco-friendly materials, the products are customisable within set parameters and are supplied in kit form. I supply stores nationally and ship worldwide via website.

How would you describe the products you design to someone who hadnt seen them?
Bold colours, clean lines, soft, nature inspired forms influenced by 50’s and 60’s design with a modern aesthetic. Flat sheet, eco-friendly materials that are customised and assembled by the end user.

What are the most challenging parts of being a designer running a small business?
Time management and changing gears between ‘play’, i.e. designing and experimenting, and ‘work’ i.e. steering and driving the mechanics of the business.

What inspires your design projects?
I design for myself first. I desire an interior environment that is more about substance of experience, nesting and individual self expression rather than posing, elitism and brand lifestyle. I am inspired by natural forms and the elements.

What are the next steps for you?
I will continue to build on current commercial success by expanding the range of products for my existing retail outlets. I plan to increase international sales via e-commerce as most products ship relatively economically for direct supply.

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