“Loyal customers return more often, resulting in more sales and lower acquisition costs. Yet many businesses do nothing to encourage loyalty. Here are some simple steps to improve things.” Read on

Jack Fraenkel Flying Solo

Comments Off

“New research offers fresh insight on when to launch a product or service, and shows that being first to market isn’t always a competitive advantage. Market opportunities are constantly opening and closing, and a hit idea at one point could be a dud a year earlier or a yawning “me too” business a year later. It’s tough— likely impossible— to pinpoint the best moment to enter a market, but common sense dictates new entrepreneurs can improve their odds if they weigh how much they stand to gain or lose by waiting.” Read on

John Tozzi BusinessWeek

Comments Off